Weblog posts and online resources list dozens and dozens of tactics to find backlinks for your site. But just when you think you've heard about or tried it all, you detect there are always more than link building strategies. Hither are a few innovative methods you may not have attempted yet.

Think Exterior the Internet

Most articles depict how to find backlinks by using online tactics, such every bit invitee posting and getting listed in digital directories. However, there are many offline methods of getting online links.

Create a real-life photo op. Give people something to talk about and link to past creating an unusual or funny stunt that creates an enticing photo opportunity. The special event can draw links and conversation from those who take photos and post about their experiences online. It too garners links from publishers who cover and share the story.

Lyft recently had success with this tactic when they sent an Ecto-ane ghostbusting vehicle around Boston, Los Angeles, New York City, San Francisco, and Washington, D.C., getting attention from news media and bloggers alike.

Get involved with events. In-person events – from minor manufacture gatherings to large conferences – present multiple opportunities to build links. You are likely to find backlinks for your site when yous:

  • Host a modest panel, meet-upwardly, or networking outcome.
  • Get an influential person to speak at your issue.
  • Sponsor an event.
  • Speak or nowadays at an event.
  • Attend an upshot.

These activities will help you get links when publishers and bloggers preview or promote the event, when attendees review their experiences and create online posts with links back to your site, and when speakers share their presentations.

To notice sites that regularly cover events in your industry, utilise Alexa's Competitive Assay Tools to research the URL of another event and go a report on the websites that link to it. This will aid yous identify places that are likely to promote an event.

alexa sites linking in

Send people on a scavenger chase. Another mode to get people in the real earth to share their experience online is a branded treasure or scavenger chase. You tin can hide branded materials or free items effectually a city or region, and encourage fans and followers to go out and notice them. This strategy acts as a backlink builder as people share their experiences online and news outlets comprehend the story.

Delta, Bloomingdale'southward, Adidas, the Baltimore Ravens, and fifty-fifty Emma Watson have created scavenger hunts to attract attending and links to their brands and projects.

Follow in the Footsteps of Your Competitors

Option 1:

If y'all experience like yous've striking a wall in finding opportunities to build backlinks, look closely at your competitors. When you lot dig deep into the habits and tactics of your competition, y'all'll discover ways to build backlinks that you probably oasis't thought of before.

If you lot don't already know who your competitors are, start by using Alexa'south Audience Overlap Tool. Enter the URL of your site or one of your known competitors' sites.

audience overlap tool

Run the report to produce a list of similar websites that share a like audience to your target site. Use the filter to "show only sites with similar traffic levels," select up to 10 competitors, and save the list.

get backlinks with audience overlap tool
At present become to Alexa'due south Competitor Backlink Checker and choose the existing list you just created. (Available in the Advanced Plan)

The tool generates a report of the sites linking to the competitors on your list and shows which sites most frequently link to your competitors.

find backlinks in competitor backlink checker

In this sample study, business2community.com links to all five of the competitor sites and is a good target for your link-building plans.

The report also includes the Alexa Rank of the linking sites so you can measure their authority and determine the value of the link. Sites with better Alexa Rankings have higher potency and provide amend linking opportunities.

You can also use filter options to drill down into the information. You tin can adjust the Alexa Ranking so you run across only similar authoritative websites, fine-tune the number of sites in common, and filter out unwanted URLs.

filter competitor backlink checker

Using this backlink generator written report, you can as well click on the linking website to see the exact URLs pointing to your competitors.

identify backlink urls with alexa

This information creates a variety of backlink opportunities because yous can await at the type of links your competitors have. You tin besides:

  • See how to become backlinks from the same site. For example, if all of your competitors are included in a round-upwards postal service, yous could achieve out to the publisher and ask to be included in the listing.
  • Discover ideal guest blogging opportunities. If multiple competitors have contributed to a website, it is a good indicator that the site both accepts guest posts and produces a good outcome for the contributor.
  • Notice new directories. Yous may see that all of your competitors are a part of a directory to which y'all haven't yet submitted your site.

Option 2:

To research one specific competitor or administrative site, employ the Sites Linking Written report, which is part of Alexa'due south Competitive Analysis Tools. This backlink checker produces a comprehensive list of each linking site and the URLs leading to the target site.

Both of these reports aid y'all meet what competitors or other authoritative sites are doing to rank well, and they spark ideas for what you need to do to compete. The reports also point out holes that you lot may accept missed while attempting to discover backlinks for your website.

Requite Away and Give Dorsum

Another frequently-disregarded way to build backlinks to your website comes with a double do good. You lot can create backlinks while giving back to your community, fans, and favorite charities.

see sites linking in

Create a scholarship. Become involved with a local university to sponsor a yearly scholarship. Scholarships are commonly listed on directories too as the university website, which provides an opportunity to give back and get a high-quality .edu link.

Sponsor a charity. Commit to a charity, event, or cause, and support a positive initiative while earning links and attention for your branded website. Most charities list or mention sponsors on their websites, in published printing releases, or in news stories.

Donate your services. Requite away products or services to a deserving arrangement to support causes you care near while also getting a link back to your site. Many organizations acknowledge the brands that donate services or products on their websites.

Give abroad swag. Reward your followers and fans with gratuitous gifts, and they will probable return the favor by mentioning it on their sites and linking dorsum to your folio.

When choosing your giveaways and donations, kickoff consider the quality of the potential recipient'southward website. While you desire to requite to causes and projects you care virtually, you likewise desire to receive a high-quality link in return. Utilise the Site Overview report from Alexa's website traffic and statistics to check the website's Alexa Rank, gauge the potency of the site, and mensurate the value of the link before you work to secure information technology.

know site backlink authority

Go along Looking for New Opportunities to Find Backlinks

Links have been and keep to exist an effective way to improve SEO, build online dominance, drive traffic, and improve make awareness. As you lot start to develop your plan to find backlinks for your site, don't go stuck in old habits.

Continue an eye out for new tactics and tools similar Alexa'southward new Competitor Backlink Checker to continue finding creative ways to build backlinks.

Gear up to find better backlinks for your site?

Try out Alexa's Competitor Backlink Checker likewise as the Audience Overlap Tool, Sites Linking In Report, and other in-depth SEO, linking, and keyword tools past signing up for a complimentary vii-solar day trial of Alexa's Advanced Plan.

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